Rolls Royce parked at the bottom of Rodeo Drive
by Nina Prommer
Title
Rolls Royce parked at the bottom of Rodeo Drive
Artist
Nina Prommer
Medium
Photograph - Photo
Description
Rolls Royce parked at the bottom of Rodeo Drive - Rolls-Royce Limited was formed on 15 March 1906, by which time it was apparent that new premises were required for production of cars. After considering sites in Manchester, Coventry, Bradford and Leicester, it was an offer from Derby's council of cheap electricity that resulted in the decision to acquire a 12.7 acres (51,000 m2) site on the southern edge of that city. The new factory was largely designed by Royce, and production began in early 1908, with a formal opening on 9 July 1908 by Sir John Montagu. The investment in the new company required further capital to be raised, and on 6 December 1906 �100,000 of new shares were offered to the public. In 1907, Rolls-Royce bought out C.S. Rolls & Co.
During 1906 Royce had been developing an improved six-cylinder model with more power than the Rolls-Royce 30 hp. Initially designated the 40/50 hp, this was the company's first all-new model. In March 1908 Claude Johnson, Commercial Managing Director and sometimes described as the hyphen in Rolls-Royce, succeeded in persuading Royce and the other directors that Rolls-Royce should concentrate exclusively on the new model, and all the earlier models were duly discontinued. After the introduction of the Phantom model in 1925 this 40/50 model was referred to as the Silver Ghost. The new 40/50 was responsible for the company's early reputation with over 6,000 built. In 1921, the company opened a second factory in Springfield, Massachusetts in the United States (to help meet demand), where a further 1,701 "Springfield Ghosts" were built. This factory operated for 10 years, closing in 1931. Its chassis was used as a basis for the first British armoured car used in both world wars.
After the First World War, Rolls-Royce successfully avoided attempts to encourage the British car manufacturers to merge.
Uploaded
June 1st, 2014
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Viewed 1,635 Times - Last Visitor from Cupertino, CA on 03/28/2024 at 2:07 AM
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Comments (61)
Steve Rich
Your work deserves to be showcased on the homepage of "The Meandering Photographer" Please consider adding this work to the "Feature History, The Meandering Photographer (Oct-Dec 2023)" active discussion thread. (l/f on 12-7-2023)
Don Columbus
Congratulations, your work is Featured in "All Automotive Artworks" I invite you to place it in the group's "2020-2021 Featured Image Archive" Discussion!! L
Luther Fine Art
Congratulations! Your fantastic art has been featured on the Home Page of the ABC GROUP from the I IS FOR IDLE themed week, MARCH 1, 2021- March 8. 2021! You are invited to add your wonderful art in the Features Archive Discussion in the ABC GROUP.
Mariola Bitner
Congratulations on your outstanding artwork! It has been chosen to be FEATURED in the group “500 VIEWS.”